Investment workshop 2-3 for women company group for the project “Microenterprise development project for women in the cross-border area” were held on February 5 and February 7, 2019 in Elbasan.

Topic 2: Evaluation of the economic and financial position of a business in the market.
Companies face many difficulties dealing with the frequent changes in today’s economy, and company restructuring can be a short and long-term answer to maintaining company viability. With a challenging economy, in our geographical region one of the most common reasons for possible restructuring is the difficulty of keeping sales results above a financial break-even point. An additional key reason to review a business reorganization is the preparation for major growth involving new products or services. In some other cases, legal and financial reasons might dictate a restructuring alternative.
The main goal of this session is to acknowledge the participants with the indicators for determining the position of a business in the market. The most important part of restructuring lies in defining the problem and after that in postulating the solution. Regardless of the type of businesses chosen, there are ways of evaluating the competition, the factors that determine the dynamics of a particular market, the impact of regional development policies, and so on. The session will end up with the SWOT analysis for a company and the advantages it can provide. It is a simple but useful framework for analyzing an organization’s strengths and weaknesses, as well as the opportunities and threats that it is facing. It helps the company/ business to focus on the strengths and try to minimize threats. From the other side, it highlights the opportunities available and how to take the greatest possible advantage of them for the business. In any case, it should be emphasized that such analysis can help the company identify and understand key issues affecting the business, but it does not necessarily offer solutions.

Topic 3. Internet and Business- Business forms on the Internet.
This session provides the participant with knowledge about new business forms in the internet. Internet impact on society is now making economic, social, and political changes around the globe. It’s obvious a huge number of users, communities, cultures are using the internet in their daily life. It is very difficult to imagine how any business could operate during this time without the use of the internet. The development of the internet has significantly altered the day to day operations of a business; including how they communicate with each other and their audience. Information can be easily transmitted to any destination in a matter of seconds. The internet has become an essential tool for marketing and advertising. A business can present itself to customers with the use of a website or online advertisements. Many businesses now use the internet as a means of making customers aware of their current promotions. This can be very beneficial to businesses that are targeting a younger audience.

The huge development of this field enables vast new opportunities for investment and entrepreneurship even in our target region. Participants learn what are the necessary knowledge to be involved in such business, what are the legal forms of this business, how an activity is carried out in this type of business, and what is the role of banks in this process. A special place will take the discussion of matching the supply and demand for products and services that are offered in completely different distribution channels. Case “Grupon”.


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